minim Mission: To have every household in Malaysia use at least one minim product. With minim everyone can go green with minimal impact on the world and with minimal effort.

Meaning of minim

 – from the Oxford Dictionary, it means a small drop

– is a palindrome (a word that read backwards and forwards) which is also the minim philosophy ….. life always go full circle and we reap what we sow. What goes around comes around.

Meaning of our logo

The little plants also symbolises humanity, arm in arm to protect the earth and working together to save it

The heart symbolises the love of mankind and humanity, for which without humanity, the earth is just barren land. And our love for you.


The globe shows Malaysia, as we are proudly Made In Malaysia

The lone starfish – is the symbol of hope. The starfish story goes like this : A boy was walking on the beach one day and saw thousands of starfishes washed up on the beach, he quickly reached for one and and threw it back in to the sea, and the next. After a while out of fatigue he stopped. His friend asked him why did he bother as thousands are washed ashore daily. He replied, as long as I can save one starfish, it is one starfish saved for one more day.

The moral of the story is, if everyone would stop and save one starfish, collectively we can save a lot of them. It just takes the one person and the one starfish.